Networking is a skill...
especially on video!
The 3 biggest mistakes people make when networking are:
trying to sell
trying to sell and
trying to sell
Networking should instead be about building relationships so that people know how to introduce you to others - you become each others sales team. You might also be a good fit for each other and that may lead to a sale - just don't make that your focus.
Instead focus on these three issues:
build relationships - take a bit of time to get to know the other person and their business
be able to describe what you do, what problem you solve, clearly and succinctly - giving the benefits you provide and the customer or client you deliver them to
be interested and be interesting - 'small talk' before business
You never know who knows who
Wallflowers and Roadrunners!
Wallflowers and nervous Nellies won't be able to build relationships or get their message across.
Neither will Roadrunners - 'working the room' and dishing out business willy-nilly looking for their next sales target.
Instead, just have an interesting conversation and talk about business without being 'salesy'. Whether or not there is a likely sale to discuss, follow-up and meet for coffee (or tea, in my case!) - you never know who knows who.
This is part of your business - it's marketing. It's also nice to meet people!
I can help you get it right.
'Sales' is not a dirty word
No-one likes to be 'sold to' - you don't need to be all 'salesy' and sleazy. In fact, you should never be!
If you focus on identifying the needs and wants of your potential customer or client then you help them buy your solution to their problem - well, that's not selling at all, that's just problem solving.
be clear who you are selling to - and the language that you use. In my view there is a very real difference in how you 'sell to' a Customer or a Client. More accurately, there's a difference in how they buy.
To help you remember just HOW important it really is to NOT try to sell, I have created the STOP Methodology.
The best way to find out if someone needs and wants what you can provide is to be good at asking great questions - to have a curious mindset, to be interested.
Oh and it really helps if you can be interesting too!
So, in any 'sales' situation or conversation, even a sales 'pitch' opportunity, ask yourself this - constantly. Are you
Thinking of the