Why want it?
'Executive Presence' counts for
26% of what it takes to get promoted
So there's a real benefit to enhancing your Presence.
If it helps with promotion that means it can help with winning clients' business too. It helps you deliver your professional service with more Professionalism - more credibility, gravitas and probably, therefore, more profit.
The same study* says that Gravitas is at the core of executive presence - but you may feel that may not apply to your leadership or personal style, so there is flexibility.
*That's according to the 2012 study by the Center for Talent Innovation in New York. It concluded that being perceived as leadership material is essential to being promoted into leadership positions.